There are so many clients I work with that either don’t have a useable marketing plan. . or plain just don’t have one! A lot of people don’t understand that a marketing plan isn’t just some stagnant document that you have to create once a year to supplement your business plan. One of the first things I tell clients is that your marketing plan is a living, breathing document that should be reviewed monthly and yes. . . even adjusted a little!
In prepared foods the ultimate goal is to have great tasting food that your customers buy. It takes a well-trained and passionate culinary team to implement the plan and control the waste. Here are some simple steps to assess your team's output. Ask yourself these simple questions as it relates to your prepared foods department.