#blogpost

6 things you (probably) didn't know about your marketing plan

6 things you (probably) didn't know about your marketing plan

There are so many clients I work with that either don’t have a useable marketing plan. . or plain just don’t have one! A lot of people don’t understand that a marketing plan isn’t just some stagnant document that you have to create once a year to supplement your business plan. One of the first things I tell clients is that your marketing plan is a living, breathing document that should be reviewed monthly and yes. . . even adjusted a little!