marketing

8 Ways to Have a Rock Solid Brand

8 Ways to Have a Rock Solid Brand

Branding is tough! It’s so much more than the logo and graphics, but people don’t always see that. Your brand is how people experience your store - online, in the store, interacting with your shoppers, etc. So how do you have a rock solid brand? We think you’re well on your way if you can master these 8 areas.

Online ordering as the future of grocery?

Online ordering as the future of grocery?

You’ve probably considered whether or not you should implement an online ordering program at your store. One by one, grocers are picking up on the trend and going virtual. Exciting, right? And yes, utterly frightening! Costco, Maxi’s and Loblaws all have online ordering and that means at least one thing for independent stores – we need to work even harder to get out customers, keep them and make sure their experience is the best …

Effective Shopper Surveys

Effective Shopper Surveys

Getting your customer’s opinions and feedback is critical, we all know that. But when the comment card box is at it’s capacity or your cashiers spend more time telling you what customers said than how many rings per minute they did. . it may be time to let shoppers speak their mind in a more streamlined way.

6 things you (probably) didn't know about your marketing plan

6 things you (probably) didn't know about your marketing plan

There are so many clients I work with that either don’t have a useable marketing plan. . or plain just don’t have one! A lot of people don’t understand that a marketing plan isn’t just some stagnant document that you have to create once a year to supplement your business plan. One of the first things I tell clients is that your marketing plan is a living, breathing document that should be reviewed monthly and yes. . . even adjusted a little!

Connecting startups

Connecting startups

I was on a phone call with Food Co-op Initiative’s Quick Start group of startups last night and I left the call feeling mostly excited and renewed. . . but also a little frustrated. There seems to be a huge disconnect between the startups and the support organizations they work with. When they can find them. And when they’re able to help. Isn’t there a way to connect all these startups - over 100! - across the nation and give …