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a fresh approach to identity

LifeSource Natural Foods has been a staple in the Salem, OR food scene for over 20 years. But so had their branding. We did a re-fresh of the logo and worked incredibly hard on their Mission, Vision and Values. Each is hand crafted and resonates with not only the store owner but the staff and community.

We also did a store re-design and deli re-model so shoppers had more of what they asked for - fresh, delicious food!